A$AP Rocky Is the New Creative Director of MTV Labs

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Speaking of TV deals, A$AP Rocky follows in Hov’s footsteps (which is never a bad thing) and signed a two-year deal with MTV, becoming the creative director of a new “creative incubator” known as MTV Labs.

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The role will give Rocky and his creative company, AWGE, the opportunity to “devise original concepts, experiment with programming and various pieces of MTV intellectual property, and develop content for advertisers,” according to Variety.

“MTV is a name we grew up with — everyone knows them as innovators and champions of building artists’ careers,” says Rocky of his new gig. “I’m honored to have this opportunity and can’t wait to show people what we have been working on.

“I feel like we live in a day and age where Snapchat, Instagram, the internet and all the 15-to-30-second video clips are running the world, and that’s all that matters,” he added. “It’s time to start exploring the minds of the young, the kids that come from backgrounds like me. If you put your mind to it, you can come up with some unorthodox methods to figure this s—t out.”

A$AP Rocky is set to kick off his partnership with MTV by performing a new song off the upcoming A$AP Mob mixtape in MTV’s Times Square studio tonight. According to Pitchfork, Rocky will debut a track called “Crazy Brazy” featuring Atlanta rapper Key!, which will be broadcast at 6:25pm EST on MTV and its online platforms.

Related: New Music: Mura Masa Feat. A$AP Rocky “LoveSick (Remix)”

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